Perspective of the Year / Campaign Identity / Kohler

As an industry innovator, Kohler is a trusted source of thought leadership on trends shaping the kitchen and bath space. Kohler's Perspective of the Year provides an opportunity to guide product development and drive conversations around industry issues, environmental impact, and consumer culture.

Each Perspective identity is a distinct expression of the Kohler brand, centered on a specific theme, and used to support campaigns and events.

This years’ perspective was all about personalization.

Direction 1
Naming & Visual Exploration

Direction 1
Naming & Visual Exploration

Direction 1

Direction 2

Credits

Team
Creative direction
Strategy
Design
Copywriting

Kohler Global Brand
Greg Anderson
Casey Flanagen
Greg Anderson
Ross Mollet

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Preferrably over a hot cup of coffee.

©2025 Gregory Peter Anderson