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Cardinal Glennon / Campaign Identity / SSM Health

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After an in-depth discovery process — including organizational research, analysis of existing materials, dozens of on-site interviews, and tours of competitor hospitals — the 160over90 team developed key strategic principles to anchor the campaign’s expression.

From this foundation, several concepts emerged.

Direction 1
Key Characteristics & Moodboard

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Direction 1
Concept Art

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Sample Tactics

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Direction 2
Key Characteristics & Moodboard

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Direction 2
Concept Art

Direction 2
Sample Tactics

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Compelling imagery was essential to bringing the Cardinal Glennon story to life. Over several days on campus, we built a rich library of images to capture its essence.

Shoot Selects

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Ripomatic

Credits

Team
Creative direction
Strategy
Design
Copywriting
Art direction
Photography

160over90
Greg Anderson
Matt Yuskewich
Walker Crane, John Sokorai, Greg Anderson
Cailyn Driscoll
Greg Anderson
Bryan Sheffield

‹ Links for the Future

› Signature Catalog

Let's connect.
Preferrably over a hot cup of coffee.

©2025 Gregory Peter Anderson

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