Kohler Global Brand / Brand Standards / Kohler

Kohler has always had a strong sense of its brand identity, but that knowledge was fragmented across documents, hard drives, and imaginations for decades. We began a multi-year effort to codify the brand, from foundation to expression, which culminated in an industry-leading brand standards site that empowered global teams with the direction they needed to ensure the Kohler brand lived up to its promise in every application and experience.

I led a small team with tip-of-the-spear talent that delivered a refreshed brand expression and comprehensive standards — the first of its kind in Kohler's 150-year history.

Although this case study is currently in development, you can navigate the public-facing portion of the standards site by selecting the linked image below.

If you have questions in the meantime, send a note!

Let's connect.
Preferrably over a hot cup of coffee.

©2025 Gregory Peter Anderson