RISE Startup / Brand Identity / Rise Science

Established by three Northwestern grads, Rise Science tailored their app, process and delivery while in-residence at IDEO. When it came time to build their brand, we were tasked with turning white paper smarts into actionable and clear positioning for an identity that aimed to play amongst the biggest brands in the industry. 

Key Characterstics & Mark Exploration

Our case study captured the end-to-end process, including a robust exploration phase. (Sound on!)

Logo System

Typography

Color Palette

Messaging

Credits

Team
Creative direction
Strategy
Design
Copywriting
Motion

Tenure
Greg Anderson, Lee Zelenak
Mike Peart
Greg Anderson, Lee Zelenak
Mike Peart
Greg Anderson

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Preferrably over a hot cup of coffee.

©2025 Gregory Peter Anderson