Retail Packaging / Brand Expression / Kohler

As we gathered our materials and started creative research, it became clear that our product feature matrix required attention. Our existing practice was to promote features from a single category in multiple ways, making it difficult for our consumer to understand how our models compared.

We revised the matrix to allow for true comparable features and identified a range of models for exploration. 

In-aisle Journey & Creative Territories

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Credits

Team
Creative direction
Strategy
Design

Kohler Global Brand
Greg Anderson
Greg Anderson, Lydia Weissman
Greg Anderson, Lee Zelenak

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Preferrably over a hot cup of coffee.

©2025 Gregory Peter Anderson