K150 Anniversary / Brand Expression / Kohler

It's rare that an organization can celebrate 150 years, and Kohler wanted to celebrate in style — with a bang. A party. We set out to craft an anniversary expression that honored its rich heritage while looking boldly toward the future.

The team was energized by the inclusive spirit of 'Come All Creators' and set out to bring it to life in collaboration with Daniel Arsham's studio and Span Studio in Chicago.

The result was a broad exploration of Kohler’s impact over the past 150 years and how, as a community of creators, we could shape its future for the next 150.

The Arsham team created a series of marks that fused moments from our rich visual history, complemented by a color palette inspired by our image series celebrating products from the archives and their distinctive colorways.

Logo System

Color

Typography

With a vibrant expression and a full year to celebrate, our activations were diverse and far-reaching. We seized every opportunity, designing each detail to build excitement for our anniversary and expand Kohler’s fanbase.

Anniversary Event

End-of-Year Social Media

Credits

Team
Creative direction
Strategy
Concept
Design
Copywriting
Art Direction
Motion

Kohler Global Brand + Daniel Arsham + Span
Greg Anderson
Tom Shearman, Michael Mueller
Kohler Global Brand + Daniel Arsham + Span
Greg Anderson
Bret Burkey
Greg Anderson, Kelby Shaw
Peter Whelpley

Let's connect.
Preferrably over a hot cup of coffee.

©2025 Gregory Peter Anderson